In issue 153 of Graphis magazine(1971/72), Stanley Mason wrote a piece titled “How Paul Rand Presents Trade-Mark Designs to Clients”. It shared examples of the short-run booklets Rand used for showcasing his single-option design ideas, along with Rand’s thoughts on logos.

“How Paul Rand Presents Trademark Designs to Clients”, an excerpt from Graphis 153 (1971/72) provides examples of the short run booklets Paul Rand used to showcase his one-option-only identity solutions to clients. Also included are many of Rand’s own insights into the process which guided his concepts. These works are the property of their respective owners and should be used for non-commercial research and education purposes only.

Designed by Paul Rand & Graphis, 1972, 6 pages.

Download the document here.

About Kalel

A graphic designer since 2012 who worked on different key brands from various industries. He always has an acute sense of design which comes across in everything he does. A Visual Graphic Design graduate, he specialises in Print Media Design, and has experience developing strong brands and identities. He loves going to design conventions to expand his knowledge, and stay up to date with the latest trend

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